PIAN DEL PINO

Organic Wine Artisans

We try to listen to the land and adapt to its rhythms, to live off it, allowing the wine to tell its story in a genuine and unique way.

Have you ever ‘travelled the world’, had new experiences and then realised that the real ‘treasure’ was right under your feet, contained in the land of your youth? This happened to us!

The alchemy of our lives brought us back to our land, to our family, discovering together the pleasure of producing wines, but not just any wines, unique and distinctive wines.

For years we have been asking ourselves what really makes a wine unique. At first we were convinced that the answer lay in rare grape varieties, and so we started to cultivate and produce them. Then we thought the key was in innovating winemaking methods, creating new types of wine that were difficult to find on the shelves. These experiences have enriched us, but have not yet convinced us completely that the uniqueness of a wine lies only in rarity or innovation.

The real revelation came during a visit to a fascinating wine cellar many years ago. Here, we had the opportunity to taste wines that were perfect in every respect, yet something was missing! Despite the undeniable quality, we could not perceive that spark of uniqueness that we were looking for. It was then that we realised what was missing: emotional value!

This is the intangible element that creates a deep bond, transforming an object, a person or a wine into something truly unique. If we think about it, it is not mass-produced products, following strict protocols, that become special, but handcrafted ones, where small and intimate variations make them unique and unrepeatable. When a product is handmade with care, passion and dedication, it creates an unbreakable bond with those who use or consume it. Think of a violin and why not a wine.

Knowing that an artisan has followed each stage of production with skill and love, all the pieces of the puzzle, from the ripening and selection of the grapes, to the vinification, respecting natural times without haste or shortcuts, is priceless.

And it is precisely here that our path in the quest for uniqueness lies: to produce organic, artisanal wines. To do this, we have defined a sort of charter of values that guides our every action:

- Excellence and quality: Every wine must be an expression of excellence and care at every stage of the production process.
- Celebration of terroir: Our wines must authentically reflect the terroir and the history that surrounds them
- Sensitive interpretation and authenticity: We try to listen to the land and adapt to its rhythms and seek in our wines the genuine and transparent expression of what our grapes are, without compromise or artifice.
- Respect for sustainability: we respect the earth that nourishes us and work to preserve it for future generations.
- Tradition and innovation: we honour wine traditions while exploring new frontiers in the art of wine.
- Customer experience: ‘we offer a unique and memorable experience, celebrating wine and the environment as an art to be discovered and appreciated.’ Every interaction with our winery is designed to be an exciting and enriching journey, where wine becomes a means to connect with our history and, why not, even an excuse to talk about something else.

In this way, we strive to create not just wines, but experiences and memories, making each bottle a unique piece to enjoy and share. This is where the emotional value lies. We have realised that in order to create wines with this value, it is necessary to change our point of view. The artisan winemaker does not want to create his own wines, he does not want to force nature's hand, but wants to be a guide who respectfully accompanies each stage, from the grape to the bottle, so that the wine can best express its authenticity and the character of the territory

We want to be a point of reference for those seeking wines that embody the authentic essence of the terroir, and our aim is to ensure that each glass is a journey through the land, the seasons and the stories that make each wine unique and unrepeatable.